Travel Package Purchase Prediction

Background :

The Policy Maker of a tourism company named "Visit with us" wants to enable and establish a viable business model to expand the customer base. The company wants to expand the customer base by introducing a new offering of packages. The company is attempting to identify the potential customers. The company is now planning to launch a new product i.e. Wellness Tourism Package. Wellness Tourism is defined as Travel that allows the traveler to maintain, enhance or kick-start a healthy lifestyle, and support or increase one's sense of well-being.

This time company wants to harness the available data of existing and potential customers to target the right customers.

Objective :

Data Dictionary

Customer details:

Customer interaction data:

Import necessary libraries

Observations from Univariate analysis

Outlier treatment

Feature engineering

Missing value treatment

Even though missing values is not as big a deal with Decion trees as they are with other methods, we will still make an attempt to deal with the missing values.

Bivariate Analysis

Those with ProdTaken = 1, tend to have a

The following attributes seem to have no impact on ProdTaken value:

These attributes have signficant differences in their distribution based on whether ProdTaken is 0 or 1:

The following attributes seem to have no impact on ProdTaken value:

Observations from the multivariate analysis

Summary of EDA

Data Description:

Data Cleaning:

Observations from EDA:

Those with ProdTaken = 1, tend to have a

The following attributes seem to have no impact on ProdTaken value:

These attributes have signficant differences in their distribution based on whether ProdTaken is 0 or 1:

The following attributes seem to have no impact on ProdTaken value:

Observations from the multivariate analysis

Customer profile

Customers for whom the target attribute (ProdTaken) has a value of 1, tend to be:

  • younger
  • exposed to a longer duration of pitch
  • had more follow ups
  • relatively lower income
  • business owners
  • product pitched is Basic
  • single
  • entry level employees
  • with Passport